ESL expands distribution partnership in China with HuomaoTV and Huya Live

ESL continues to strengthen its coverage in the Asian region through a new distribution partnership in China with HuomaoTV and Huya Live for 2019.

The gaming giant aims to reach a bigger audience through the Chinese streaming platforms which are regarded as two of the biggest streaming platforms in China. Both platforms HuomaoTV and Huya Live will share equal broadcasting rights to all ESL One, Intel Extreme Masters and CS:GO Pro League tournaments.

ESL Senior Vice President of Global Media Frank Uddo commends the commitment of the Huomao and Huya to the esports scene.

“Huomao has done a great job with their localization and we are very happy to continue our great partnership with them. We see great potential in the Chinese esports market and we are confident that our content can reach out to even more fans with our new partnership with Huya, one of China’s biggest live streaming platform.”

Huomao chairman Cody Zhang also said that their relationship with ESL has already been great, and the new deal will add more to the cause of content creation for local fans.

“In the past few years, Huomao has maintained a good cooperative relationship with ESL very closely, produced and promoted a lot of the finest ESL esports contents to millions upon millions of people in China. It is an honor that Huomao will keep cooperating with ESL in 2019. We will expand our cooperation to more areas, complement our resources and work together to achieve our strategic goals together.”

China accounts for about 18% of ESL’s global esports revenue in 2018 – this is primarily due to the fact that ESL’s primary productions that feature Dota 2 and CS:GO are widely embraced by the Chinese audience.

Last year, CS and Dota 2 publisher Valve Corporation even released Counter-Strike: Global Offensive Perfect World to cater the demands for Chinese gamers. This comes alongside with the new Steam China that officially brings Steam content to the gaming-crazed nation.

ESL also delivered last year with the IEM Shanghai 2018, stressing the fact that the dedication of the Chinese audience is significant for the company.

ESL looks to continue delivering quality content on the region and having Huya Live in addition to HuomaoTV as broadcast partners will cater even more fans.


MN | Neil Martinez

MN | Neil Martinez

A former editor and writer for a university publication, Neil has incorporated esports to what he does best. He is Mogul’s CS go-to guy and TNC Pro Team’s graphic artist and social media man.

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