YouTube has announced that they will be retiring the YouTube gaming app in March 2019
YouTube will be getting rid of its gaming app in March 2019. The app was created in response to the Twitch app after the streaming platform blew up in popularity and was bought by Amazon. Though the YouTube gaming app was considered superior by many in comparison to the Twitch app, it failed to gain as much audience as Twitch.
In the official announcement, YouTube said that they have a “strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube.”
“After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone. That’s why, in March 2019, we’ll retire the YouTube Gaming app and focus all of our gaming efforts on YouTube where we can reach our entire gaming community.”
Now instead, YouTube has made a dedicated home for the app within the main website. Viewers will be able to access specially curated gaming content at youtube.com/gaming.
“At the very top of the page you’ll see personalized gaming content based on what you like to watch. You’ll also see top live games and the latest gaming videos from your subscriptions, bringing the best of uploaded videos and live gaming to one destination. We’ve also built dedicated shelves for live streams and trending videos.”
They will also have a section called “On the Rise” which will feature other smaller up and coming creators. A new creator will be showcased each week to help users discover their content. For now, On The Rise feature will only be available in the US.